Key skills
AIBI
About this role
Role Overview
- Own, lead and continuously evolve the Paid Social strategy across multiple markets
- driving Acquisition and Retention performance through structured testing, proactive roadmap planning, and the smart use of AI-powered tools and processes.
- You'll be the central force coordinating Paid Social delivery across Bloom & Wild and bloomon, not just executing campaigns, but setting the longer term direction.
Requirements
- 4+ years managing Paid Social campaigns, with a proven emphasis on creative strategy and performance marketing.
- Deeply analytical but creatively minded: you love working with data to surface insights, but you also understand the power of a brilliant visual hook.
- Trend-obsessed: You enjoy keeping up to date with the latest creative trends, ad specs, and platform updates in the industry.
- A strong communicator: Excellent interpersonal skills; you are comfortable creating professional relationships, sharing knowledge across international teams, and getting cross-functional buy-in to make innovation happen on a weekly basis.
- Highly organised: You like staying on top of roadmaps, multi-tasking across brands/ categories, and have excellent attention to detail.
- An initiator: You don't wait for a brief; you take the initiative to improve processes, test new variables, and add commercial value to the wider business.
- You thrive both working remotely and when in the office at least once a week, getting enough face time with Brand, Creative, and BI.
- You’re comfortable at pace
- a fast moving trading calendar energises you.
- AI-driven mindset. You leverage AI tools to automate reporting, enhance campaign optimisation, and unlock faster, data-driven insights and more.
- Bonus points:
- Experience with creative testing tools.
- Familiarity with other digital channels (SEO, SEA, Affiliates).
- Experience using AI tools in a marketing flow.
- Exposure to scaling international/ localised markets.
Benefits
- Flexible working & work from abroad
- 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
- 1 Volunteering day each year
- Enhanced family leave and a workplace nursery scheme
- A flexible training framework for every stage of your career
- Irresistible discounts on our products, blooms & subscriptions!
- Share in our success with a choice to take equity options from day 1
- ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!