Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns
Manage, monitor and analyse data feeds to improve product visibility and increase ROI
Identify areas for optimisation and provide insights to improve the performance of the campaigns
Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness
Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation
Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets
Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines
Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed

Strong interest in e-commerce and paid media
Ability to work independently and collaboratively as part of a team
Strong analytical skills and attention to detail
Proficient in Microsoft Excel and data analysis tools
Excellent communication skills, both written and verbal
Ability to work in a fast-paced, dynamic environment
Bachelor's degree in Marketing, Business, or a related field is preferred but not required

Paid Media Manager

Key skills