Marketing Director

Role Overview

• Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional priorities
• Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives
• Ensuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.
• Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers
• Lead coordinated pull-through of key programs and above brand campaigns across functions and channels
• Lead projects through the legal, regulatory, and medical review process
• Managing program budgets and performance metric tracking to ensure success

Requirements

• Doctorate degree & 4 years of Marketing experience OR Master’s degree & 7 years of Marketing experience OR Bachelor’s degree & 9 years of Marketing experience
• MBA in marketing, healthcare management, or related field
• Demonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.
• Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role)
• Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care delivery
• Demonstrated analytical skills and the ability to think strategically and solve problems
• Demonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
• Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
• 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins
• Experience working closely with field sales organizations to implement marketing programs with measurable impact
• Outstanding project management skills and experience managing multiple vendors and agency partners
• Ability to effectively manage multiple competing priorities and ruthlessly prioritize
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Excellent verbal and written communication skills
• Experience developing and implementing clinical marketing programs

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
• group medical, dental and vision coverage
• life and disability insurance
• flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans and bi-annual company-wide shutdowns
• Flexible work models, including remote work arrangements, where possible