Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional priorities
Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives
Ensuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.
Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers
Lead coordinated pull-through of key programs and above brand campaigns across functions and channels
Lead projects through the legal, regulatory, and medical review process
Managing program budgets and performance metric tracking to ensure success
Requirements
Doctorate degree & 4 years of Marketing experience OR Master’s degree & 7 years of Marketing experience OR Bachelor’s degree & 9 years of Marketing experience
MBA in marketing, healthcare management, or related field
Demonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.
Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role)
Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care delivery
Demonstrated analytical skills and the ability to think strategically and solve problems
Demonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins
Experience working closely with field sales organizations to implement marketing programs with measurable impact
Outstanding project management skills and experience managing multiple vendors and agency partners
Ability to effectively manage multiple competing priorities and ruthlessly prioritize
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Excellent verbal and written communication skills
Experience developing and implementing clinical marketing programs
Benefits
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible