Senior Manager, Integrated Marketing

Role Overview

• Manage and support a solutions messaging team to ensure consistent messaging and operational procedure
• Design and oversee development of solutions messaging for TfB product portfolio
• Collaborate with leadership and cross-functional teams to align messaging priorities and ensure timely, execution
• Work with analytics and marketing operations to track and measure performance against strategic objectives
• Leverage data, analytics, and segmentation to identify opportunities and translate insights into product messaging
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• 7-10 years Experience in creating compelling and memorable messaging that clearly reflects the value of our products and solutions and moves our audience to action (Preferred)
• 2-4 years Delivering product/solutions messaging that transform highly technical product descriptions into digestible, easy to understand messaging (Preferred)
• 2-4 years Delivering omni/multi-channel messaging for integrated campaigns at scale (Preferred)
• Integrated & Digital Marketing Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement
• Strong problem-solving skills with the ability to turn findings into executable plans.
• Strategically minded, contributes to the development of a coherent overarching strategic vision for the company
• Extensive experience interacting with and presenting work to Sr leadership. Also demonstrates executive maturity and leadership skills and be able to clearly lead / guide creative across integrated teams and external partners.
• Demonstrated ability to work within ambiguity and be able to determine next steps without specific directions.
• Exhibit strong decision-making process and skills and be able to support opinions and decisions in clear and articulate manner.
• Ability to grow and nurture strong cross functional partnership and influence peers; specifically with brand, marketing, sales, product management and web strategy leadership to ensure flawless execution and to create one look and feel for TfB products and services.

Benefits

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off
• up to 12 paid holidays
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support
• childcare subsidy
• tuition assistance
• college coaching
• short
• and long-term disability
• voluntary AD&D coverage
• voluntary accident coverage
• voluntary life insurance
• voluntary disability insurance
• voluntary long-term care insurance
• mobile service & home internet discounts
• pet insurance
• access to commuter and transit programs