About this role

Own the development and execution of localized marketing strategies to achieve regional business goals and resonate with the local community
Deliver actionable market intelligence to inform campaign inputs such as audience segmentation, messaging strategies, and media plans
Monitor and analyze competitive activity and activate proactive strategies that expand market share and sustain brand leadership
Serve as the regional bridge between national marketing team and store teams, ensuring seamless communication and local adaptation
Manage Field Marketing Budget for designated markets and optimize for ROI, efficiency, and innovation

Bachelor's Degree in Marketing, Advertising, Business Administration, or Communications
5-7 years of experience with 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment
Flexible availability in work schedule including some nights, weekends, and holidays
Some travel within territory required.

Field Marketing Manager – Columbus & Cleveland

Key skills