Channel Engagement Planning
Work with Product Groups and Solutions Team to plan release schedule
Building Marketing plan around release schedule
Work with Sales on Engagement Plan
Customer Engagement & Opportunity Development
Present at Distributor offices
Hold Workshops with Distributors and Customers on new Solutions and NPI’s
Support team in building relationships with key accounts and ecosystem partners (internal and external)
Guide the identification of solution-level and product level opportunities and differentiation across key industrial segments
Solution Enablement & Evangelism
Direct the promotion and positioning of relevant application-focused solutions
Champion cross-business solution initiatives at a strategic level
Cross-Functional Collaboration
Facilitate collaboration between the BD team, field sales, FAEs, marketing, and business units
Represent the regional voice in corporate planning and solution development
Feed market intelligence back into business units

Bachelor’s degree in Engineering, Business, or a related field
8+ years of experience in business development, marketing or technical sales
Deep understanding of the Industrial market, with experience in Building Automation, Industrial Automation, or Energy sectors
Proven ability to follow up on leads and develop relationships in the field
Strong strategic thinking, analytical, and communication skills
Ability to work effectively in a matrixed, cross-functional environment

Senior Staff Product Marketing Specialist

Key skills