Build marketing-generated pipeline for the sales team
focusing on qualified opportunities, not just lead volume
Execute and iterate on the demand generation strategy through campaigns, experiments, and funnel initiatives
Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, paid, etc.) to drive pipeline volume and quality
Own conversion rate optimization across the funnel (website, landing pages, demo flows)
Analyze the buyer journey and identify drop-offs from traffic → lead → meeting → pipeline
Build and improve commercial / high-intent pages that drive conversion (not just educational content)
Track, analyze, and report on demand generation performance to drive better outcomes
Use funnel metrics to model performance and guide decisions (inputs → outputs)

5–7 years in B2B growth marketing / demand generation
Proven experience generating pipeline for US / North American markets
Experience in mid-market / enterprise environments (50k+ ACV)
Strong experience in pipeline generation and funnel-building (not just traffic or leads)
Strong experience in conversion rate optimization (CRO)
Comfortable executing across multiple channels (LinkedIn, email, paid, etc.)
Experience working closely with Sales on lead quality and conversion
Strong analytical skills — able to model funnel performance and pipeline outcomes
Familiar with CRM tools (HubSpot preferred)

A company driven by a real social mission
A culture built around growth, empowerment, and well-being
100% remote, forever
Continuous development through feedback, performance reviews, and growth opportunities
Work-life balance: fixed schedules, no overtime, weekends off
Competitive pay: raises every 6 months + performance bonuses
Global health insurance: medical, dental, vision, mental health, and routine care
Paid holidays, vacation, sick days, and family care days
Family-friendly benefits: parental leave and flexible parent policies

Demand Generation Manager

Key skills