Head of Growth & Demand Generation

Gray Swan protects organizations from emerging AI security threats, focusing on real-time threat detection and adaptive defenses. The Head of Growth & Demand Generation will own pipeline creation and be responsible for designing and executing a multi-channel demand engine to generate high-quality sales-accepted pipeline.

Responsibilities:

• Own pipeline targets (volume + quality), aligned with revenue goals
• Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels
• Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline
• Define ICP segmentation and prioritize high-value accounts
• Develop channel strategy (paid, organic, outbound, events, ABM)
• Continuously test and optimize messaging, offers, and conversion paths
• Own budget allocation across channels with clear ROI accountability
• Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization
• Implement rigorous experimentation (A/B testing, funnel optimization)
• Partner tightly with Sales leadership to define qualification criteria and feedback loops
• Ensure marketing-generated pipeline converts to revenue
• Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid)
• Partner with Product to ensure message-market fit
• Collaborate with go-to-market operations on attribution, reporting, and funnel visibility