Director of Demand Generation

Role Overview

• Pipeline end to end: qualified leads across inbound and outbound channels, from first touch to sales handoff
• Paid advertising: Google Ads and LinkedIn, with full budget accountability and a bias toward what actually converts
• Organic search and SEO: making Meeting Tomorrow’s content and website attractive to Google and ranking for the terms that matter to our buyers
• LLM and GEO: growing Meeting Tomorrow’s presence in AI-powered search and recommendation environments
• Agentic workflows: building and managing the automations that drive campaign efficiency and compress time-to-pipeline
• Demand gen KPIs: CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC, with regular visibility to leadership
• Budget decisions: full accountability for how demand gen dollars are allocated, with the VP of Marketing in the loop
• Build and execute the demand generation roadmap, aligned to revenue targets and Sales priorities
• Own SEO strategy and execution: keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team
• Manage paid media across Google and LinkedIn: campaign structure, targeting, creative testing, and budget allocation
• Develop Meeting Tomorrow’s presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) through GEO strategies
• Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing
• Run A/B tests and side-by-side comparisons across channels to continuously improve performance
• Partner with Sales on lead handoff, pipeline review cadences, and feedback loops
• Ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA

Requirements

• Proven SEO expertise: you know how to make a website and its content rank. You’ve done it, you can show the results, and you understand the technical and content sides of the discipline.
• Hands-on experience building AI agents or agentic workflows: not theoretically familiar, not interested in learning. You have built at least one agent that automated something real and you can speak to what it did.
• A clear track record of digital lead growth tied to revenue: you can point to a channel you found or optimized and tell us what it made the business.
• Strong data fluency: you own your numbers, run your own analysis, and can walk leadership through your pipeline story without a deck full of caveats.
• Experience with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or equivalent).

Tech Stack

• SQL

Benefits

• Medical, dental, and vision plan options
• Employer paid STD, LTD, Life Insurance, and EAP access
• 401k with employer matching up to 4%
• 16 PTO days (increases with tenure) + 9 paid holidays
• Annual profit-sharing bonus
• 12 weeks 100% paid parental leave (maternity, paternity, adoption)
• $50 Monthly fitness reimbursement
• Monthly stipends for internet and/or cell
• Company donation(s) to your charities of choice (up to $1,000 annually)
• Regular social events and learning opportunities