Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
Build, hire, and lead the UK marketing team from scratch
Drive user acquisition, retention, and revenue growth across channels
Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
Establish and evolve BJAK’s brand positioning and voice in the UK
Build and scale the content and creative engine (landing pages, campaigns, video, copy)
Manage agencies, freelancers, and internal stakeholders to deliver high-quality output
Partner with product, design, data, and commercial teams to align on business goals
Own the marketing budget, forecasting, and ROI optimization
Lead go-to-market (GTM) strategy for new products and features
Continuously leverage data and insights to refine strategy and execution

7–12 years of experience in marketing, across strategy and execution
Proven track record in scaling marketing and driving measurable growth
Strong expertise in performance marketing and full-funnel strategy
Experience building or leading teams, ideally in a startup or high-growth environment
Deep understanding of paid media, SEO, content, CRM, and analytics
Strong data literacy and decision-making capability
Experience managing budgets, agencies, and stakeholders
Excellent leadership and communication skills

Head of Marketing

Key skills