Senior Marketing Technology & AI Manager

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. They are seeking a Senior Marketing Technology & AI Manager to own all platform operations for Marketing, focusing on building and managing the MarTech stack to enhance pipeline creation and orchestration. This role combines traditional Marketing Operations with AI orchestration to improve marketing efficiency and effectiveness.

Responsibilities:

• End-to-end architecture and operational ownership of Cloudinary’s marketing tech stack: Marketo, Salesforce, MTA platform, Common Room, AdRoll, and other point solutions. Ensure the stack is secure, scalable, documented, and instrumented for ROI
• Drive AI orchestration across GTM Pipeline Generation: identify high-impact AI use cases, leverage native and non-native agentic capabilities to add leverage to create and accelerate pipeline creation, and operationalize them into campaign flows (e.g., content generation, lead scoring, intent signals ingestion, predictive funnel nudges)
• Build and maintain integrations, data models, and automated flows that reliably convert marketing activity into measurable pipeline and influence
• Partner tightly with Demand Gen, Sales Ops, RevOps, Product Marketing, and Customer Success to align on lead definitions, routing, SLA, and closed-loop measurement
• Own platform governance: release cadence, environment management (dev/staging/prod), documentation, security and compliance considerations, and vendor evaluations

Requirements:

• 7+ years in Marketing Operations / MarTech with progressive ownership (Sr. Manager or Director). Proven experience running Marketo + Salesforce at scale (B2B SaaS preferred)
• Strong technical fluency: integrations (APIs, ETL), data modeling, CDP/analytics tooling, and experience with ad activation platforms (e.g., AdRoll or similar)
• Demonstrated experience designing the lead → account → opportunity flow and working cross-functionally with Revenue teams to improve pipeline outcomes
• Hands-on experience with AI/ML feature implementation in marketing contexts — e.g., predictive lead scoring, intent features, content generation pipelines, or model orchestration
• Excellent program management, documentation, and stakeholder communication skills; experience managing vendor relationships and procurement for MarTech stack components
• Experience with Infinigrow, Common Room, or other intent/community analytics tools (or comparable platforms)
• Engineering experience (SQL, Python, or scripting) or close partnership with data engineering teams
• Experience at a developer/platform company or in media/creative tooling (helps with use cases and GTM alignment)
• Salesforce admin/developer certification, Marketo certification, or related vendor certifications