Marketing Director, USTA SoCal
United States of America
Full Time
4 hours ago
$100,000 - $110,000 USD
Visa Sponsor
Key skills
TableauLeadershipCommunicationCollaboration
About this role
The United States Tennis Association (USTA) Southern California is dedicated to growing the sport of tennis and making it accessible to all. The Director of Marketing oversees all marketing and partnership functions, managing the marketing budget and leading initiatives that drive tennis participation and organizational growth.
Responsibilities:
- Develop and execute the organization’s marketing strategy and campaigns
- Manage brand positioning, messaging, and market presence
- Lead and mentor the marketing team (social, web, content, PR, field marketing, etc.)
- Engage and manage vendors and external consultants
- Oversee marketing budget and allocate resources effectively
- Collaborate with executive leadership and Community, Adult, and Junior Departments
- Present marketing goals, data-driven performance insights, and key accomplishments at quarterly board meetings
Requirements:
- A bachelor's degree in business, marketing, communications, or a related field is required
- 8+ Years of Strategic/Marketing Leadership experience
- Marketing team management experience
- Creative, collaborative problem solver with exceptional written and verbal communication skills
- Data-driven decision maker with Brand evolution and management experience
- Digital marketing and campaign management expertise
- Excellent cross-departmental collaboration
- Budget development and management
- Extensive sports marketing experience, with tennis experience preferred
- Proven experience in working with sponsors to create compelling partnerships
- Experiential, grassroots marketing experience at the local level, regionally
- Expertise in developing marketing strategy, tactics, and platforms
- Metric-driven with excellent analytical skills
- Creative, collaborative problem solver who thrives in a fast-paced, dynamic environment
- A Master's degree in a related field
- Tableau
- Microsoft Suite - Word, Excel, PowerPoint
- Google Workspace - Gmail, Chat, Meet, Slides, Docs, Forms, Sites, etc
- Expensify/ Bill.com or similar expense management platforms
- Adobe Creative Suite