Senior Marketing Operations Manager

Role Overview

• Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms.
• Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact.
• Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns.
• Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM.
• Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes.
• Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns.
• Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting.
• Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.
• Develop and maintain program documentation, including project plans, timelines, and status reports.
• Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.

Requirements

• Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management.
• Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc).
• Marketo ACE-MEBP certification is a plus.
• Strong analytical skills with a track record of driving data-informed decisions and business outcomes.
• Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives.
• Strong understanding of marketing strategies, technologies, and industry trends.

Tech Stack

• Tableau

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military