Manage, optimize, and scale paid media campaigns across key channels (e.g., LinkedIn, Meta, Google Ads, programmatic/display, directories, and PPL partners) to support full-funnel demand generation goals across segmented audiences.
Own day-to-day campaign execution, including building new campaigns, setting up audiences, rotating creative, implementing tests, and monitoring pacing and budgets across regions and segments.
Conduct regular account audits across platforms (naming conventions, tracking, pixels, exclusions, frequency, audience health) and implement changes that improve channel performance and data quality.
Serve as the primary POC and relationship owner for select channel and vendor partners (e.g., DSP, ABM/display, directories, PPL vendors), coordinating approvals, communicating priorities, and keeping work on schedule.
Own directory and PPL program management, including profile governance, creative and messaging updates, partner enablement, and ongoing performance monitoring to ensure efficiency and lead quality.
Build and deliver recurring performance reports (monthly and quarterly) as well as ad hoc views that summarize results, explain performance drivers, and recommend clear next steps for optimization.
Track, reconcile, and forecast channel and campaign budgets in partnership with your manager, flagging pacing issues early and recommending reallocations to hit spend and performance targets.
Collaborate with regional and cross-functional partners to align paid media campaigns with broader initiatives, ensuring messaging, audiences, and landing pages are consistent across channels.
Contribute to audience and targeting strategy, including the standardization and upkeep of job title, intent, customer, partner, and prospect audiences across platforms to drive scale while protecting efficiency.
Maintain and evolve documentation, playbooks and checklists for campaign setup, optimization, QA, and reporting so that best practices are clearly defined and repeatable.
Support special projects and experiments (e.g., new channels, campaign pilots, creative or landing page tests) that help the Growth team unlock new sources of efficient demand.
Additional projects and responsibilities as business needs require
Requirements
2–3 years of experience in growth, performance, or paid media marketing in a B2B SaaS or similar long-sales-cycle environment.
Hands-on experience managing campaigns in at least two major paid channels (e.g., LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic/DSP, ABM/display tools, or review/directory/PPL platforms).
Strong understanding of performance marketing fundamentals, including audience/targeting strategy, bidding, budget pacing, creative testing, and full-funnel metrics (CTR, CPC, CPL, pipeline influence).
Demonstrated success translating strategic direction into detailed campaign execution, with proven examples of optimizations that improved efficiency or lead quality.
Experience managing vendor and/or agency relationships, including handling day-to-day communications, providing clear briefs, and reviewing recommendations against goals.
Comfortable with marketing and web analytics tools (e.g., platform reporting, web analytics, marketing automation/CRM/BI dashboards) and using data to inform decisions and prioritize tests.
Strong attention to detail and operational rigor, with the ability to QA campaign setup, troubleshoot issues, and ensure tracking, budgets, and naming conventions are accurate.
Excellent written and verbal communication skills, with the ability to tailor performance narratives and recommendations to different stakeholders.
Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment while maintaining a positive, solutions-oriented attitude.
Bonus: Experience with ABM platforms, intent data, lead routing/qualification flows, or building multi-channel nurture and retargeting programs.
Benefits
medical, dental, and vision insurance
basic life insurance
mental health resources
financial wellness benefits
fully paid parental leave program
short-term and long-term disability coverage
401(k) plan and company match
up to 14 scheduled paid holidays per calendar year
up to 80 hours of paid sick leave
20-25 days of paid vacation time annually based on tenure