Growth Marketing Manager

Role Overview

• Manage, optimize, and scale paid media campaigns across key channels (e.g., LinkedIn, Meta, Google Ads, programmatic/display, directories, and PPL partners) to support full-funnel demand generation goals across segmented audiences.
• Own day-to-day campaign execution, including building new campaigns, setting up audiences, rotating creative, implementing tests, and monitoring pacing and budgets across regions and segments.
• Conduct regular account audits across platforms (naming conventions, tracking, pixels, exclusions, frequency, audience health) and implement changes that improve channel performance and data quality.
• Serve as the primary POC and relationship owner for select channel and vendor partners (e.g., DSP, ABM/display, directories, PPL vendors), coordinating approvals, communicating priorities, and keeping work on schedule.
• Own directory and PPL program management, including profile governance, creative and messaging updates, partner enablement, and ongoing performance monitoring to ensure efficiency and lead quality.
• Build and deliver recurring performance reports (monthly and quarterly) as well as ad hoc views that summarize results, explain performance drivers, and recommend clear next steps for optimization.
• Track, reconcile, and forecast channel and campaign budgets in partnership with your manager, flagging pacing issues early and recommending reallocations to hit spend and performance targets.
• Collaborate with regional and cross-functional partners to align paid media campaigns with broader initiatives, ensuring messaging, audiences, and landing pages are consistent across channels.
• Contribute to audience and targeting strategy, including the standardization and upkeep of job title, intent, customer, partner, and prospect audiences across platforms to drive scale while protecting efficiency.
• Maintain and evolve documentation, playbooks and checklists for campaign setup, optimization, QA, and reporting so that best practices are clearly defined and repeatable.
• Support special projects and experiments (e.g., new channels, campaign pilots, creative or landing page tests) that help the Growth team unlock new sources of efficient demand.
• Additional projects and responsibilities as business needs require

Requirements

• 2–3 years of experience in growth, performance, or paid media marketing in a B2B SaaS or similar long-sales-cycle environment.
• Hands-on experience managing campaigns in at least two major paid channels (e.g., LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic/DSP, ABM/display tools, or review/directory/PPL platforms).
• Strong understanding of performance marketing fundamentals, including audience/targeting strategy, bidding, budget pacing, creative testing, and full-funnel metrics (CTR, CPC, CPL, pipeline influence).
• Demonstrated success translating strategic direction into detailed campaign execution, with proven examples of optimizations that improved efficiency or lead quality.
• Experience managing vendor and/or agency relationships, including handling day-to-day communications, providing clear briefs, and reviewing recommendations against goals.
• Comfortable with marketing and web analytics tools (e.g., platform reporting, web analytics, marketing automation/CRM/BI dashboards) and using data to inform decisions and prioritize tests.
• Strong attention to detail and operational rigor, with the ability to QA campaign setup, troubleshoot issues, and ensure tracking, budgets, and naming conventions are accurate.
• Excellent written and verbal communication skills, with the ability to tailor performance narratives and recommendations to different stakeholders.
• Proven ability to manage multiple projects and deadlines simultaneously in a fast-paced environment while maintaining a positive, solutions-oriented attitude.
• Bonus: Experience with ABM platforms, intent data, lead routing/qualification flows, or building multi-channel nurture and retargeting programs.

Benefits

• medical, dental, and vision insurance
• basic life insurance
• mental health resources
• financial wellness benefits
• fully paid parental leave program
• short-term and long-term disability coverage
• 401(k) plan and company match
• up to 14 scheduled paid holidays per calendar year
• up to 80 hours of paid sick leave
• 20-25 days of paid vacation time annually based on tenure
• flexible paid time off (PTO)