Product Growth Associate

Role Overview

• Lead the upcoming Product Hunt launch (target: early May 2026).
• Develop positioning and messaging tailored to SMB audiences.
• Execute launch campaigns in collaboration with external agencies.
• Conceptualize and produce demo videos and use-case videos.
• Build a strong library of product marketing assets.
• Create clear and engaging product documentation and user guides.
• Conduct user interviews and gather actionable feedback.
• Translate insights into product messaging and feature prioritization.
• Act as the central project manager across:
• KOL / influencer agencies
• Product Hunt launch partners
• Brand/creative agencies
• Work closely with Product Managers to align on roadmap and messaging.
• Represent the brand at SF-based meetups, events, and hackathons.
• Build relationships within the startup and SMB ecosystem.
• Support community-driven growth initiatives.

Requirements

• 3–7+ years of experience in Product Marketing, ideally in SaaS or AI products.
• Strong understanding of SMB audiences and go-to-market strategies.
• Proven experience launching products on platforms like Product Hunt.
• Ability to create or oversee high-quality marketing content (video, docs, campaigns).
• Experience conducting user research and interviews.
• Strong project management skills with multiple stakeholders/agencies.
• Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders.