Marketing Lead – Tea

Role Overview

• Lead annual strategic planning and business reviews, integrating consumer insights, competitive analysis, and financial performance.
• Own the end‑to‑end strategy and performance for a multi‑brand tea portfolio, ensuring clear brand roles, differentiated positioning, and sustainable growth plans.
• Manage the health and long-term equity of each tea brand – balancing investment, innovation, and market prioritization across the portfolio.
• Lead the development of integrated brand marketing campaigns across multiple channels. Ensure consistent expression of brand identity across packaging, comms, visual identity, and storytelling.
• Own the e-commerce growth agenda for the tea portfolio across direct-to-consumer, marketplaces (e.g., Amazon), retailer.com, and quick commerce partners.
• Partner with digital commerce teams to lead the e-commerce strategy through execution then optimization: product detail pages, brand stores, search strategy, ratings & reviews, content development, and performance analytics.
• Lead e-commerce portfolio innovation and digital first activation plans, ensuring brands are positioned for success in high-growth online channels.
• Build strong cross-market relationships to serve as a central point of connection between international innovation team and US in market execution teams to drive US innovation and portfolio optimization while ensuring communication flows both ways.
• Lead and mentor associate brand manager to build marketing capability within the team and readiness for promotion.
• Collaborate with Sales teams to develop retail strategies, customer presentations, shopper marketing initiatives, and in market activations.
• Partner with Supply Chain on demand planning, product and packaging development timelines, and product lifecycle management.
• Manage agency partners (creative, media, research) to deliver high impact, insight driven work.
• Own the brand P&L, including revenue forecasting, product mix strategy, and budget management
• Analyze market data, syndicated research, and business performance metrics to influence strategic decisions.
• Monitor and respond to category trends, competitor activity, and consumer insights.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
• 5-8 years’ of experience in brand management (portfolio management preferred)
• Demonstrated success in managing brand P&L’s
• Strong analytical skills with the ability to translate insights into actionable strategies
• Experience collaborating and influencing in a matrixed, global organization.
• Excellent leadership, communication, and project management skills.
• Demonstrated capability in e-commerce, digital marketing, or omnichannel strategy.
• People management
• Experience managing external agency partners

Benefits

• Total Target Compensation (TTC) upon hiring between 140,000 USD to 160,000 USD per year
• Retirement plan
• Private health coverage
• Access to Employee Assistance Programs (EAP)
• Leave entitlements
• Special TCP discounts