Creates clear, engaging, creative copy across a variety of short
and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.

Senior Marketing Communications Specialist – Content Writer

Key skills