Define and own the global content strategy aligned to business goals, GTM campaigns, and strategic initiatives
Create thematic messaging frameworks, content pillars, and editorial narratives that reinforce the Genesys value proposition across ICPs, personas, and verticals
Translate high-level strategy into campaign-ready content packages with a variety of assets across content types and channels
Partner closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and Sales to ensure alignment with GTM motions
Lead and mentor a high-performing global team of strategists, writers, and editorial contributors
Build and manage editorial content calendars for all major programs
Establish and track KPIs connecting content performance to engagement, pipeline, and revenue impact
Leverage analytics, audience insights, and AI tools to continually optimize content investment, formats, channels and overall efficacy

8+ years of B2B content marketing experience, including 5+ years of people management leadership
Experience in enterprise SaaS, cloud platforms, or customer experience/AI-led technology
Proven success aligning content strategy to global GTM campaigns and revenue objectives
Deep understanding of ICP development, buyer journeys, and enterprise sales cycles
Strong executive communication skills and ability to influence in matrixed organizations
Experience integrating AI narratives and innovation storytelling into enterprise-level content
Familiarity with performance-driven content optimization and AI-enabled content tools

Director, Content Strategy

Key skills