Develop advertising and communication strategies based on market analysis, competitor research, trends, and target-audience behavior, implementing campaigns across online and offline channels;
Measure campaign effectiveness and perform continuous optimizations to maximize results;
Strategically position products and services to increase brand awareness and strengthen the brand image within the commercial truck and bus automotive market;
Support Product, CRM, Events, and Customer Relations teams to ensure alignment of communication activities;
Manage and optimize the marketing budget, leading co-branded projects and partnerships with media groups to expand visibility and reinforce the brand's leadership perception;
Develop and oversee institutional and promotional brand campaigns aligned with the company's strategic guidelines;
Provide communication tools to the dealership network and support their local advertising initiatives;
Ensure correct application of the brand's visual identity across all company areas and the dealership network, guaranteeing consistency and unity in communications;
Manage relationships with advertising agencies, ensuring deliverables align with strategies and deadlines;
Evaluate and select the most appropriate media channels and outlets for each campaign;
Develop institutional and product audiovisual content with a focus on innovation and impact;
Identify promotional opportunities related to retail campaigns, rates, and commercial conditions;
Propose innovative communication actions that reinforce the brand's presence and relevance in the market
Requirements
Bachelor's degree in Advertising and Propaganda (Advertising), Business Administration, or related fields.
Postgraduate degree in Digital Communication, Branding, Digital Media, Strategic Planning, or Neuromarketing.
Certifications in tools such as Google Ads, Meta Ads, Analytics, Adobe Creative Suite, etc.