Advertising Analyst

Role Overview

• Develop advertising and communication strategies based on market analysis, competitor research, trends, and target-audience behavior, implementing campaigns across online and offline channels;
• Measure campaign effectiveness and perform continuous optimizations to maximize results;
• Strategically position products and services to increase brand awareness and strengthen the brand image within the commercial truck and bus automotive market;
• Support Product, CRM, Events, and Customer Relations teams to ensure alignment of communication activities;
• Manage and optimize the marketing budget, leading co-branded projects and partnerships with media groups to expand visibility and reinforce the brand's leadership perception;
• Develop and oversee institutional and promotional brand campaigns aligned with the company's strategic guidelines;
• Provide communication tools to the dealership network and support their local advertising initiatives;
• Ensure correct application of the brand's visual identity across all company areas and the dealership network, guaranteeing consistency and unity in communications;
• Manage relationships with advertising agencies, ensuring deliverables align with strategies and deadlines;
• Evaluate and select the most appropriate media channels and outlets for each campaign;
• Develop institutional and product audiovisual content with a focus on innovation and impact;
• Identify promotional opportunities related to retail campaigns, rates, and commercial conditions;
• Propose innovative communication actions that reinforce the brand's presence and relevance in the market

Requirements

• Bachelor's degree in Advertising and Propaganda (Advertising), Business Administration, or related fields.
• Postgraduate degree in Digital Communication, Branding, Digital Media, Strategic Planning, or Neuromarketing.
• Certifications in tools such as Google Ads, Meta Ads, Analytics, Adobe Creative Suite, etc.
• Fluent English

Benefits

• Competitive compensation in line with the market
• Birthday day off
• Partnership with TotalPass gym