Lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels.
responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs).
report to the Brand Lead Executive Director.
Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams.
Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels.
Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience.
Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale.
Oversee modular content strategies, enabling reuse, speed, and personalization.
Drive innovation in AI-enabled content production and automation pilots.
Ensure alignment of content to channel strategy, audience needs, and brand priorities.
Oversee strategy and execution across key channels.

Doctorate degree and 4 years of marketing experience OR Master's degree and 8 years of marketing experience OR Bachelor's degree and 10 years of marketing experience
At least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources.
8+ years of progressive commercial or marketing experience in biopharma, healthcare, or related industries (preferred)
3+ years of people leadership experience with demonstrated ability to build and lead high-performing teams (preferred)
Proven expertise in omnichannel marketing, digital strategy, and content operations at scale (preferred)
Experience implementing data-driven, customer-centric engagement models (preferred)
Strong track record of leading cross-functional initiatives in matrixed organizations (preferred)
Experience driving innovation (e.g., AI, personalization, automation) in marketing ecosystems (preferred)
Demonstrated ability to balance strategy, execution, and operational excellence.

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
group medical, dental and vision coverage
life and disability insurance
flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.

Director, Omnichannel Marketing – Content Production, Cardiovascular

Key skills