Set the multi-year marketing strategy for PDS and Property Management, aligning with JLL’s enterprise vision and market growth priorities.
Serve as the senior advisor on brand, demand, and client engagement strategy for business-line executives.
Translate business goals into clear marketing objectives, KPIs, and investment plans that support sustainable global growth.
Define and evolve market positioning to differentiate JLL across buyer segments, industries, and geographies.
Govern messaging across campaigns, sales enablement, thought leadership, and product/service positioning to ensure clarity, consistency, and competitive strength.
Lead development of web content, digital experience, and social presence for both business lines.
Design and oversee multi-touch, multi-channel marketing programs—digital, content, ABM, events, PR, paid media—that drive revenue impact across the client lifecycle.
Build demand generation engines that accelerate pipeline quality, conversion velocity, and cross-sell opportunities.
Oversee product launch marketing, segment-based campaigns, and cross-functional go-to-market efforts.
Build and optimize the marketing operating system, including processes, workflows, technology, and global governance.

BS/BA in Marketing, Business, Communications, or related field; MBA preferred.
15+ years of B2B marketing experience with substantial portfolio marketing ownership and demonstrated impact.
Experience in Project & Development Services Marketing and Property Management Marketing.
Management experience required, including leadership of managers of managers and oversight of global or multi-region teams.
Proven track record developing and executing large-scale, multi-channel marketing strategies that drive measurable pipeline and revenue growth.
Experience partnering closely with Sales and executive leadership to translate business needs into scalable marketing programs.
Highly skilled in analytics, forecasting, measurement frameworks, and decision-making grounded in data.
Demonstrated excellence in stakeholder management within complex matrixed environments.
Experience managing substantial budgets, marketing technology stacks, and vendor ecosystems.
Strong executive presence, communication skills, and ability to influence across all levels of the organization.
Demonstrated ability to think innovatively while building disciplined, repeatable processes and operating structures.

Executive Director, Marketing – Project & Development Services, Property Management

Key skills