Developing a strong proficiency in core paid media channel execution within Amazon Search, Walmart Search, Best Buy Search and Target Search.
Determining the best methodology for a campaign build: overall theme, keywords, audiences, parameters, settings, ads, etc. to best hit client goals.
Monitoring campaigns daily to look for performance fluctuations and trends.
Developing client-facing performance write-ups for the Account Manager’s review.
Crafting clear and compelling internal and external communications.
Understanding different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments as well as owning the implementation from standard bids to other modifiers as needed.
Understanding key concepts around audience strategy (remarketing, audience targeting/layering, persona development).
Working collaboratively and cross-functionally across internal channels to manage project deliverables and ensure client satisfaction

A minimum of 6 months’ paid search experience (Amazon Search ideal, Google Ads or Facebook Ads acceptable) and be comfortable with topics such as budgeting, bidding, and testing methodology
Proven prior work experience in a production-oriented or similar role
Strong analytical and reporting skills and be proficient in Excel; you already know vlookup, pivot tables, concatenating, text to columns, and love working with numbers
Candidates being considered for this role will be to be located in either the Mountain or Pacific time zones.

Paid Search Coordinator

Key skills