Own and drive product-led growth strategy, with accountability for improving acquisition, activation, conversion, and revenue performance
Bring a strong, informed point of view on product growth strategy, grounded in data, experimentation, and marketplace dynamics
Identify, prioritize, and execute high-impact growth opportunities within the product experience (e.g., onboarding, matching, pricing, user flows)
Analyze product funnel performance end-to-end and implement optimizations to improve conversion rates and efficiency
Design, run, and scale in-product experiments (A/B tests, feature changes, UX improvements) to drive measurable impact
Partner closely with Product, Engineering, Design, Marketing, and Analytics to rapidly test and ship growth initiatives
Develop and refine segmentation, targeting, and user journey strategies to improve demand quality and user engagement

Deep expertise in product-led growth, growth product management, or experimentation, with a track record of driving measurable impact
Experience working in or consulting for a two-sided marketplace, with strong understanding of demand-side dynamics
Strong understanding of product funnels, user behavior, and conversion optimization within digital products
Proven ability to design and scale experiment-driven growth programs within product environments
Hands-on analytical skills and experience using data to inform decisions (e.g., SQL, product analytics tools, dashboards)
Ability to operate independently as a hands-on operator, while collaborating effectively with cross-functional partners

Fractional Product Growth Consultant

Key skills