Digital Consultant

Role Overview

• Responsible for growing Allergan’s Medical aesthetic business by delivering digital marketing consultative support to key Allergan Medical customers.
• Create world-class digital marketing strategies and action plans on behalf of Allergan’s key accounts to support paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
• Oversee the development of end-to-end performance reporting capabilities, highlighting efficacy of campaigns and identifying synergies and opportunities to ensure strong revenue growth of cash-based products
• Work with some of Allergan’s top accounts and help them utilize digital marketing strategies and tactics to generate leads and nurture them all the way through to purchase.
• Teach these accounts and numerous internal Allergan stakeholders the importance of various digital touchpoints in the Allergan customer journey.
• Participate with the sales team in the customer targeting process, which involves the development of strategic digital marketing plans, incorporating consulting services, corporate initiatives, and hands-on account support.
• Direct the development of company digital marketing programs.
• Evaluate the needs and areas of opportunity for Allergan’s key accounts and manage the development, delivery and execution of specific digital marketing enhancement programs based on account objectives.
• Act as subject matter expert on best practices for digital marketing capabilities; advise accounts on process and technical execution.
• Develop clear pre-call meeting objectives and ensure timely communication and follow up with customers.
• Demonstrate leadership in the account selling process and provide long term competitive advantage.
• Identify opportunities and speak at local, regional and/or national conferences and society meetings.
• Provide oversight of digital operations and makes recommendations/solutions to operational issues.

Requirements

• Bachelor’s Degree required
• Master’s Degree preferred
• 7+ years’ experience in Digital Marketing
• Willingness to travel 25% of the time
• Agency experience preferred
• B2C experience preferred
• Experience working at a corporation a plus
• Sales experience a plus
• Knowledge of the Medical Aesthetic space a plus
• Must have hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing, and more.
• Must have a deep understanding of important digital platforms: Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, technical SEO tools, and more.
• Must be able to juggle dozens of accounts and projects at once; needs to be somebody who does whatever it takes to get the job done.
• Must also be comfortable in a large business setting where overcommunication is needed and necessary.
• Need to be able to take complex information, distill into simple, easy-to-understand content, and distribute and communicate across Allergan’s matrix organization.
• Able to strategically segment large projects into smaller, actionable deliverables, effectively prioritizing a high volume of work across the business.
• Continually seeks opportunities to drive process change and supports organization through change.
• Identifies opportunities to innovate and evolve while proactively driving new ways of working.
• Expert communication, presentation and material preparation skills required.
• A proven track record of personal success and ambitious undertakings.
• A passion for building, bringing to market, and scaling digital products and services.
• Valid driver’s license issued by the state/province in which the individual resides, and a good driving record is required.

Tech Stack

• WordPress

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Remote work options