Customer Lifecycle Marketing Executive

Role Overview

• Partnering with Product Marketing to develop and execute communications strategies (email programs, webinars etc) that translate product roadmap updates, feature launches, migrations and deprecations into clear, customer-focused narratives to drive product adoption.
• You'll be hands-on with the tools and improving processes by leveraging AI to build, coordinate and launch product campaigns across various channels such as email, in-app, and push notifications, using best-in-class marketing technology tools
• Maintaining and optimising lifecycle marketing content along the customer journey by synthesising complex solution workflows into existing programs.
• You'll partner with our lifecycle experts to architect strong marketing journeys on Customer.io which articulate the value of SafetyCulture's products, powering our marketing and product funnel
• Analyse the performance and impact of programs on Amplitude, HEX and Tableau, identifying new opportunities and developing key insights to improve future campaigns
• Supporting the broader Lifecycle team on a range of key business initiatives, including user engagement and marketing nurture programs

Requirements

• You're a strong collaborator who thrives in cross-functional teams, working seamlessly with Product Marketing, Product, and Lifecycle experts to drive customer outcomes
• You've got good experience with creating and launching communications at scale, with a track record of ensuring customers receive the right messages at the right time
• You're an outstanding writer; you can draft content that drives positive outcomes from email and in-app campaigns
• You're versatile and flexible, able to adapt your marketing tactics to different geographies, industries, personas and use cases
• You don't shy away from data. You understand the importance of data-driven decisions and you're not afraid to analyse the impact of your content, build complex customer segments and provide insights on product adoption goals.
• You live and breathe our values (Think Customer, Open Honest Always, Better as a Team, Be Bold Bring Action)
• A passion for learning, working with new tech (including AI tools like Claude) and curious about improving the way we work
• Experience with using Email platforms (ideally Customer.io or like-for-like platforms)
• Strong communication skills, written and verbal across various platforms and with internal stakeholders to champion a better customer experience
• Self-starter attitude with a growth mindset who can adapt to a fast-paced environment
• Strong attention to detail and a test-and-learn mentality
• Familiarity with product launch and feature adoption strategies
• A keen eye for design with the ability to create impactful imagery (ideally with Figma)
• Demonstrates the ability to translate technical or complex product concepts into engaging and easily digestible customer communications
• Some HTML experience or a very real desire to learn

Tech Stack

• Tableau