Marketing Performance Analyst

Role Overview

• Own monthly and quarterly marketing performance reporting for leadership and the Performance team, with clear what / so what / now what narratives, not data dumps.
• Proactively surface anomalies, trends, and performance shifts before they are asked for, with a hypothesis about cause and a recommended action.
• Translate channel and funnel data into business language: what is working, what is not, what we should do differently, and what the cost of inaction is.
• Deliver B2B style KPI reporting across global regions and key segments (e.g., Enterprise vs. Practitioner) with consistent definitions and transparent limitations.
• Analyze funnel conversion trends (MQL to SQL to Opportunity to Closed Won), tracking lead quality, conversion rates, and pipeline velocity to connect marketing activity to revenue outcomes, not just top-of-funnel volume.
• Interrogate HubSpot attribution data with appropriate skepticism, applying and refining multi-touch attribution approaches (first-touch, last-touch, linear, time-decay) that account for Prosci's complex B2B sales cycles, and being honest about where attribution models break down.
• Flag data quality issues (missing UTMs, lifecycle inconsistencies, attribution gaps) and partner with Marketing Ops to resolve them, because bad data produces bad decisions.
• Analyze and report on performance across email marketing, content, paid media (LinkedIn, Google), social, webinars, and events. The focus is moving beyond traffic and impressions to track cost per acquisition (CAC), pipeline contribution, ROAS signals, and marketing-sourced revenue.
• Analyze A/B test results across ad copy, landing pages, and email content: surfacing what the data says worked, why it likely worked, and what to test next.
• Build lightweight, decision-ready dashboards and reports that regional teams and leadership can use with confidence, in HubSpot and Looker Studio.
• Work closely with Performance Marketing on paid channel measurement, organic monetization and optimization signals.
• Collaborate with Sales and Sales Ops to align on pipeline and revenue reporting definitions, shared targets, and lead quality standards, so marketing metrics connect to business outcomes and both teams are working from the same picture.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 2-5 years of B2B marketing analytics or performance marketing experience
• Demonstrated HubSpot experience in a reporting and analytics capacity, not just usage
• Familiarity with multiple marketing channels (email, content, paid media, social, or events) and how they connect to funnel performance
• A track record of delivering insight, not just reports, with examples of surfacing findings proactively and recommending action.
• Agency experience is preferred.

Tech Stack

• SQL

Benefits

• comprehensive wellness benefits
• generous flexible paid time off
• holidays and volunteer time
• medical insurance
• dental insurance
• vision insurance
• long-term disability programs
• short-term disability programs
• life insurance
• pet insurance
• 401k with company matching
• access to LinkedIn Learning