Director, HCP Product Marketing

PrescriberPoint is building an AI-powered platform that transforms how healthcare professionals prescribe. The Director of HCP Product Marketing will be responsible for developing go-to-market strategies, product positioning, and activation plans to ensure successful adoption of their products among healthcare professionals.

Responsibilities:

• Develop the messaging framework for PrescriberAI, PA, and Marketplace — what we say, to whom, through what clinical and professional lens
• Translate product capabilities into language that resonates with HCPs — not feature lists, but workflow transformation stories
• Own competitive positioning — how we're differentiated in the PA automation and AI prescribing landscape
• Build and execute GTM plans for product launches — PrescriberAI is the immediate priority
• Own the full launch playbook: positioning, channel strategy, adoption funnel, success metrics
• Run GTM for every major product release across surface areas, partnering with product leadership on timing and scope
• Decide which channels reach HCPs and how — paid, organic, email, events, KOL networks, peer communities
• Own SEO and organic growth strategy — keyword targeting, content architecture, competitive positioning. You set the strategy; the content engine executes
• Evaluate channel performance ruthlessly — double down on what works, kill what doesn't
• Brief the existing marketing team on strategy and measure their execution against it, or build via agents when faster
• Own activation — getting HCPs to first value moment. Partner with Product on engagement; retention and NPS are Product-owned, you support via messaging
• Build the early adopter program for PrescriberAI — identify, recruit, and cultivate HCP champions
• Turn satisfied users into advocates — case studies, referrals, peer influence
• Maintain a live competitive landscape — who's doing what in PA automation, AI prescribing, HCP workflow tools
• Build battle cards, pitch materials, and collateral that sales uses in the field
• Feed competitive insights into product leadership to sharpen roadmap decisions

Requirements:

• 8+ years in product marketing, at least 3 marketing to healthcare professionals
• You've built a GTM motion for a product targeting HCPs — not just executed someone else's playbook
• Track record of growing user bases for product-led companies, measured in adoption, not just awareness
• Strong SEO and organic growth strategy experience — you can set content strategy for a publisher model
• You operate without a team under you — you build via agents, tools, and direct execution. You don't need to hire 5 people before you can ship
• AI-forward — you already use AI tools daily in your work and you're excited about agentic operations as a force multiplier
• Strong enough to be a peer to senior product leaders — you earn trust through output, not title
• You've worked in startup environments where you built the function, not inherited it
• Experience marketing AI/ML products to a skeptical professional audience
• Familiarity with prior authorization, prescribing workflows, or pharma commercial operations
• Product-led growth experience in addition to traditional marketing channels