Senior Manager, Marketing Brand & Creative

Role Overview

• Ensure the operational and executional excellence of all creative endeavors.
• Serve as main point of contact for creative agency of record; manage day-to-day relationship.
• Lead the organization of Brand & Creative projects.
• Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
• Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
• Drive cross-functional collaboration internally and externally.
• Partner with Media to develop omni-channel and partner-driven campaigns.
• Partner with Product to ensure business & strategic alignment of all campaign materials.
• Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
• Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
• Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
• Oversee the creative development of brand integrations through network and media partnerships.
• Optimize creative performance across the funnel.
• Synthesize & circulate creative performance metrics from Analytics.
• Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
• Manage the efficient operation of the Brand & Creative function.
• Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
• Manage talent / usage rights / ad expirations for commercials and external assets.
• Manage budget tracking and invoicing.
• Motivate, manage & mentor creative professionals.

Requirements

• 7+ years brand management experience or comparable Creative Agency experience
• Prior experience managing external agencies including Creative Agencies and Media Partners
• Experience managing creative professionals, including direct report(s)
• A strong understanding of how to evaluate creative
• especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
• Exceptional organizational skills to balance managing multiple projects
• Excellent written and verbal communication skills
• Unique blend of creative and analytical skills
• Strong experience developing full-funnel marketing campaigns
• Familiarity with Creative and Production processes
• Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
• Strong understanding of Paid, Owned and Earned ecosystem
• Experience managing variable budgets
• Relationship-building skills

Benefits

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility
• We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.