Lead end-to-end media strategy and execution, including communication planning, media mix development, and campaign optimization
Manage campaign performance through measurement frameworks, reporting, and post-campaign analysis
Partner with cross-functional teams (marketing, creative, analytics, and operations) to ensure cohesive and effective campaign delivery
Collaborate with media agency partners to drive execution excellence and accountability
Optimize media investments to maximize reach, engagement, and overall campaign impact
Develop and implement scalable media processes, tools, and frameworks
Establish and refine measurement strategies in partnership with data and insights teams
Ensure timely communication of campaign performance and key insights to stakeholders
Identify emerging media trends and innovation opportunities to enhance campaign effectiveness
Foster strong collaboration across teams to support integrated go-to-market strategies

10+ years of experience in media planning, digital marketing, or integrated campaign management
Background in media agencies, digital agencies, or in-house marketing teams—preferably within consumer-facing industries (technology, travel, lifestyle, or similar)
Strong expertise in digital media, including social platforms and performance-driven strategies
Proven experience managing integrated campaigns across multiple channels (online and offline)
Experience building innovative media partnerships and executing non-traditional campaigns
Strong analytical mindset with the ability to translate data into actionable insights
Ability to thrive in fast-paced, evolving environments with shifting priorities
Excellent communication and stakeholder management skills
Experience working cross-functionally with creative, analytics, and marketing teams

Senior Brand Media Manager

Key skills