Brand Manager

Role Overview

• Manage marketing campaigns, create comprehensive media plans and support experiential activations
• Partner with Global Brand team to ensure alignment on brand messaging and positioning
• Develop media briefs and plans as well as define campaign objectives alongside the Media team and external agencies
• Keep cross-functional teams informed and engaged on marketing plans to drive business growth
• Partner with internal insights team to understand user segments experience
• Work with Creative Studio team to create content for marketing campaigns

Requirements

• 3-5 years of brand marketing experience
• Bachelor’s degree in marketing
• Experience in Brand Campaign Development & Execution
• Experience with launching brand marketing campaigns that include paid media, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance

Benefits

• Medical, dental, life, vision, disability, 401(k)
• Employee Stock Purchase Plan
• Paid time off
• Tuition reimbursement
• Discounts on Stanley Black & Decker tools and other partner programs