Build a clear, scalable, and distinctive messaging system that makes Hostinger: easier to understand, easier to remember, and easier to choose.
Definition and rollout of the One message framework (core narratives, message hierarchy, principles, tracking its success)
Brand tone of voice
making it clear, differentiated, and consistently applied
Development of big ideas and conceptual campaigns (independently and with the team)
Raising the bar of copywriting craft across Hostinger (website, advertising, products, external communications)
Define, implement, and evolve the One message framework across all brand communication
Personally write and shape high-stakes messaging (campaigns, new product positionings, scripts, taglines, key narratives)
Translate brand positioning into clear, simple, and powerful language
Mentoring and guiding writers across teams (CRO, YouTube scriptwriters, tutorial/blog writers, PR, advertising) to raise craft standards
Audit competitor messaging to identify opportunities for differentiation

Proven experience building distinctive brand messaging systems and campaigns
Strong ability to turn strategy into clear, simple, compelling language
Deep understanding of audience psychology and communication impact
Experience working across multiple markets
Confidence to challenge senior stakeholders and defend strong creative decisions
High standards for copywriting craft, both strategic and hands-on
Ability to operate both as a thinker and a maker
Experience in tech or SaaS is a plus
High proficiency in English language is a must

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and CoachHub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
🎉 Work hard
play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

Message Director

Key skills