Responsible for implementing and optimizing Paid Media campaigns across various platforms internationally
Work closely with the Performance Marketing team as well as the Marketing Analytics team and the Influence Team
Day-to-day management and optimization of digital ad campaigns on: Search/Pmax/Shopping: Google Ads, Social: Meta, TikTok, Pinterest, Display: Criteo, Meta
Keeping track of performance metrics (CPC, CPM, CTR, ROAS) and spotting trends/ways to make improvements
Helping out with keyword research, ad copy writing, making landing pages better, and targeting the right audiences
Putting together campaign performance reports to evaluate creative performances, ad copy performances, media channels performances
Scale UGC content on Performance Marketing Channels
Participate in elaborating performance marketing media plans
Research digital marketing trends, benchmark creative performance, complete skill-building projects, receive mentorship and feedback, and document learnings
Requirements
Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, or related field
Passionate about digital marketing, with particular interest in performance advertising
Actively engaged in social media platforms: Instagram, TikTok, and Pinterest, with daily use
Basic understanding of digital marketing channels (paid search, social media advertising, display)
Strong analytical mindset with ability to interpret data and draw insights
Detail-oriented with excellent organizational skills and ability to manage multiple projects
Proficient in Excel/Google Sheets; knowledge of SQL and data visualization tools is a plus
Creative thinker with interest in content creation and social media trends
Good communication skills, both written and verbal, in English (other languages a plus)
Self-starter who can work independently while also collaborating effectively in a team
Interest in fashion, sustainability, and the circular economy