Senior Business Manager – C-Store

Role Overview

• Deliver principal goals in volume, share, and sales fundamentals (Merchandising, Assortment, Pricing, Shelving) for assigned customers at the lowest possible cost.
• Maximize company revenue through brokerage, commissions, and bonuses while overseeing manufacturer expenditures and operating within budget.
• Develop and sell strategic Customer Business Plans. Align cross-functional teams—including Sales, Marketing, Technology, and Retail—to execute in-store presence and business objectives.
• Serve as the primary contact for principal-specific issues. Build and maintain strong relationships with customers, principals, and trade partners. Represent the company professionally in industry forums and committees.
• Identify and pursue new business opportunities. Demonstrate pioneering skills to expand principal portfolios and drive volume growth.
• Manage trade-marketing funds in accordance with company and principal policies. Minimize sales-related deductions and ensure financial accountability.
• Coordinate communication between General Managers, principals, and Account Managers. Partner with Retail Sales Managers on major initiatives such as product launches and promotional drives.
• Monitor market pricing and competitive activity. Provide timely feedback and insights to principals and internal teams to refine strategies.
• Utilize advanced tools (Excel, PowerPoint, RW3, IRI Analyzer) to develop conceptual presentations and improve business outcomes. Demonstrate strong analytical and Category Management skills.
• Mentor Business Managers, Account Managers, and Retail Selling Organization members. Share learnings and best practices to build organizational capacity.
• Provide actionable feedback to General Managers and principals. Proactively manage personal development and stay current on industry trends and initiatives.

Requirements

• Education: Bachelor’s degree or equivalent work experience in the industry required.
• Experience: Proven track record in sales capacity with a food broker or major national company. Prior experience must demonstrate sales skills and the ability to manage and direct others.
• Skills: Proficient in a variety of software packages used to support the sales function.