Marketing Manager, Online Marketing, SEO & Content
Germany
Full Time
3 weeks ago
No Sponsorship
Key skills
AIAnalytics
About this role
Role Overview
- Responsible for visibility and performance across GEO, SEO and product detail pages
- Build efficient, AI-powered content and marketing processes from concept to implementation
- Develop data-driven customer journeys and conversion funnels
- Continuously optimize websites, landing pages and product detail pages
- Ensure quality of all digital content, including creation and approval of ad copy
- Analyze performance based on KPIs and implement optimizations
- Establish AI workflows for research, copywriting and content optimization
Requirements
- Solid experience in SEO/GEO, content and conversion optimization
- Data-driven approach with experience designing customer journeys and funnels
- Experience developing and improving websites, landing pages and product detail pages
- Confident use of common SEO, web analytics and tracking tools
- Strong editorial skills for audience-focused, conversion-oriented copy in German
- Proficient with AI tools, able to design efficient workflows and train teams
- Structured, self-directed working style with strong execution skills
Benefits
- Full-time (38 hours) with flexible working hours
- Home office option after the probationary period
- Competitive salary and special payments
- 30 days of vacation
- No weekend work and no overtime
- Comprehensive onboarding and training opportunities
- Varied responsibilities in a dynamic environment
- Regular team events
- A motivated, collegial team with flat hierarchies
- Attractive employee discounts, JobRad and more