Monitoring and Performance Diagnostics: Track Digital Activation and CRM KPIs (Open Rates, CTR, Bounce and Engagement), consolidating data from multiple sources to identify trend deviations and optimization opportunities across the conversion funnel.
Campaign and Lifecycle Management: Measure the effectiveness of relationship funnels and one-off campaigns, designing A/B tests and control group analyses to ensure real incremental lift in sales and the health of the reseller base.
Technical Autonomy with Data (SQL/GCP): Master extraction and manipulation of large datasets via SQL (Google Cloud Platform), able to automate routine dashboards and create custom views that support fast team decision-making.
Interface with Cross-functional Teams: Actively collaborate with Digital Activation, Merchandising/Assortment (Grade) and Technology teams, ensuring activation data reflects business reality and that tactical action plans are implemented quickly.
Storytelling and Executive Reporting: Translate technical data into business insights, preparing materials and presentations for Manager and Director levels that clearly show CRM strategy results and recommended next steps.

Bachelor’s Degree: Preferably in Administration, Engineering, Marketing, Statistics, Economics or related fields.
Strong SQL and GCP Proficiency: Solid experience extracting, processing and modeling data (BigQuery/GCP). Must be able to navigate complex databases to produce independent CRM diagnostics.
CRM and Activation Measurement: Knowledge of testing methodologies (A/B and control groups) and digital funnel metrics (Open Rates, Reach, Engagement and Conversion).
Data Translation and Automation: Ability to convert complex data into actionable business insights, with a focus on optimization and automating analytical routines to deliver scale and speed.
Analytical Reasoning and Storytelling: Skill in linking activation data to business outcomes, structuring presentations that provide clear diagnostics and actionable recommendations for management and directors.
Proactive and Autonomous Profile: Hands-on attitude to identify performance issues and propose solutions proactively, with agility to adapt tactics in fast-changing scenarios.

Here, your health is a priority.
Medical and dental plans
Medication assistance
Health allowance for family members
Free psychotherapy sessions
Telemedicine and second medical opinion
Free flu vaccination
Health care programs
For your nutrition
Meal allowance or local restaurant voucher (depending on work model)
Grocery allowance
Christmas grocery voucher
Ensuring well-being and quality of life in all aspects
Gym and fitness studio plans
Home-office allowance (for hybrid and remote work models)
Pet health plan
Birthday day off
Up to 40% discount on our products
Employee membership (agreements and partnerships, multi-brand store, TotalPass gyms, courses and more!)
Travel and accommodation program
For the family, our most precious asset
Childcare assistance
Child nutrition credit
Babysitter allowance
School supplies assistance
Legal, psychological and social guidance
Support for non-traditional parents
Extended parental leave (180 days for mothers and 120 days for fathers)
Mobility for your on-site commute
Commuting allowance and parking (hybrid and on-site models)
Financial security for protection and peace of mind
Life insurance
Bereavement support for parents
Private pension plan
Payroll-deductible loans

Analyst III — Direct Sales Performance (Digital Activation & CRM Focus)

Key skills