Own the end-to-end brand and category strategy, driving growth, profitability and market share
Lead annual marketing plans and 3-year category strategies in line with business priorities
Manage P&L, forecasts and marketing investments to deliver strong business results
Drive innovation and renovation (NPD) from concept development to launch and relaunch
Lead consumer insight generation, translating insights into winning brand initiatives
Shape and execute integrated communication strategies (TV, digital, in-store, event)
Collaborate closely with Sales, Supply Chain, Finance, Factory, Legal and external agencies to ensure flawless execution
Monitor performance and proactively adjust plans to maximize impact
Act as a deputy to the Senior Brand Manager when required

University degree in Marketing, Economics or Finance
3+ years of experience in marketing, ideally within FMCG
Strong understanding of brand management, consumer communication and innovation processes
Solid experience working with budgets, P&L and sales forecasting
Strong analytical mindset combined with creativity and strategic thinking
Proven ability to work cross functionally and manage multiple stakeholders
Excellent communication and presentation skills
Fluent Ukrainian and English
Confident user of MS Excel, PowerPoint and Nielsen tools

Brand Manager

Key skills