CRM – Marketing Automation Specialist

Role Overview

• Build and optimise customer journeys using Salesforce Marketing Cloud (or similar platforms).
• Develop and deploy email marketing campaigns, including audience segmentation, dynamic content, A/B testing, and analytics.
• Maintain and manage marketing data, ensuring accuracy and compliance with privacy laws.
• Work with the broader marketing team to support campaign execution across channels—email, social, web, and paid.
• Assist in the planning and coordination of digital campaigns aligned to key product, brand, and sponsorship initiatives.
• Create and edit digital assets including EDMs, landing pages, banners, and social media content using templates and/or Adobe Creative Suite/Canva.
• Monitor, measure, and report on campaign performance across platforms.
• Liaise with sales, product, and external partners to ensure campaigns are aligned to business priorities and timelines.
• Support ad hoc digital requests across the business (e.g., event communications, internal newsletters, social updates).

Requirements

• 4 years of hands-on experience with Salesforce Marketing Cloud, delivering robust and scalable marketing solutions
• Comprehensive understanding across the Marketing Cloud ecosystem, including Content Builder, Audience Builder, Journey Builder, Automation Studio, Email Studio and Mobile Studio.
• Proficient in designing, building, and optimizing multi-step journeys using Journey Builder, including use of decision splits, entry sources, and Email/SMS/Push sends.
• Strong knowledge of email marketing best practices and customer journey building.
• Proficiency in basic HTML/CSS for email or landing page edits.
• Comfortable using Canva, Adobe Creative Suite, or similar tools.
• Experience with analytics and reporting tools such as Google Analytics, Meta Business Suite, or Salesforce dashboards.
• Ability to manage multiple projects and deadlines with minimal supervision.
• Strong attention to detail, copywriting, and quality control.
• Excellent communication and stakeholder engagement skills.
• Understanding of best practices in email deliverability, CAN-SPAM, and data privacy regulations.
• Experience in building automated workflows, including SQL query activities, data extracts, and imports.
• Strong SQL skills to create and manage queries for audience segmentation, data extensions, and automation workflows.
• Strong hands-on experience with core modules including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Audience Builder.
• Proficient in designing, building, and optimizing multi-step journeys using Journey Builder, including use of decision splits, entry sources, and email/sms/push sends.

Tech Stack

• Cloud
• SQL

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO.
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past.
• Career growth and development opportunities.