Marketing Specialist, Innovation

Role Overview

• Coordinate brand communication and activation activities, working in partnership with the digital marketing agency and Nita's internal team, in alignment with the department manager.
• Ensure brand management and integrity, guaranteeing that Nita's positioning and identity are respected and applied consistently across all communication, marketing and trade activities.
• Conduct market research to understand customer and consumer behavior, monitor trends and relevant insights that may create opportunities for brand activation and innovation projects.
• Manage the marketing innovation process, leading the innovation funnel and ensuring projects are executed within established deadlines and in accordance with the company's strategic guidelines and quality standards.
• Develop business plans for new products, launches or market entry, and structure go-to-market strategies together with the Trade Marketing and Commercial teams.
• Coordinate and execute product launches and initiatives in partnership with the Trade Marketing and Commercial teams, track project performance and feed learnings back into the innovation process for improvements.
• Build and maintain strategic relationships with partners, suppliers and relevant stakeholders for the development of marketing and innovation initiatives.
• Work collaboratively with internal areas such as Operations, R&D, Commercial, Finance and HR, contributing to the launch, communication and sustainment of new initiatives, and helping to strengthen the culture of innovation within the organization.

Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, Engineering or related fields.
• Strong experience in Marketing and Innovation.
• Experience in innovation management and the innovation funnel.
• Experience in B2B companies in the food sector.
• Analytical, strategic and forward-looking profile.
• Experience managing cross-functional projects.

Benefits

• Educational support
• Health insurance
• Life insurance
• Dental plan
• Fique Bem — psychological, legal and financial support
• Welhub Gympass
• Food allowance (Vale Alimentação)
• Meal voucher (Vale Refeição)
• Company car
• Fuel card
• Profit-sharing program (PPR)
• Mobile phone
• Laptop