Marketing Growth Insights Specialist

Role Overview

• Drive regional growth by uncovering deep, localized insights for EU and SS Latam that directly improve campaign performance, subscriber acquisition and ultimately ROI.
• Lead the analysis of global market shifts and performance benchmarks to optimize cross-regional initiatives and shape the 2026 growth roadmap.
• Own the transformation of complex data from multiple sources (Data Lake, Looker, Amplitude, Braze) into compelling, executive-ready narratives for C-Suite visibility.
• Partner with MarTech and Product teams to design and refine company-wide attribution models and solve the user reachability gap.
• Establish self-service analytics tools to reduce operational burdens on marketing teams, empowering them to craft their own data-driven stories.
• Collaborate closely with Global Analytics forums to standardize critical KPIs and ensure they align with broader business goals.
• Identify and evaluate AI-powered tools and innovative analytical solutions to enhance our understanding of the B2C ecosystem and user journeys.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• A strategic analytical person with a Bachelor’s or Master’s degree in Marketing, Analytics, Engineering, Data Science, or a related quantitative field and at least 5 years of experience in marketing analytics, growth, or business intelligence (SaaS or B2C environments preferred).
• An expert in interpreting complex data and a master storyteller, with a strong foundation in SQL, statistical analysis, and business intelligence platforms.
• A deep understanding of B2C marketing funnels, possessing the ability to navigate the entire user journey from paid media touchpoints to CRM engagement and long-term retention.
• Technically proficient with modern stacks, including extensive experience with data visualization tools (Looker, Tableau), web analytics tools (Google Analytics, Amplitude) and the Martech ecosystem (Salesforce, Hubspot, CDPs)
• A measurement framework specialist with solid in-depth knowledge of MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and LTV/CAC logic.
• An influential communicator who is fluent or advanced in English and capable of persuading regional leads and global leadership through data-driven narratives.
• A curious and adaptable professional who thrives in balancing global standards with surgical, hyper-local relevance across different geographies.

Tech Stack

• SQL
• Tableau

Benefits

• FREE Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• Health, dental, and life insurance.
• As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
• Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.