Develop responsive email templates using HTML and CSS based on design files.
Ensure compatibility across multiple devices, browsers, and email clients.
Perform QA using tools like Litmus, Email on Acid, or similar platforms.
Identify and resolve rendering, formatting, and deliverability issues.
Execute and deploy email campaigns across various ESPs.
Ensure timely delivery while maintaining high quality standards.
Implement tracking codes and URLs for campaign performance monitoring.
Ensure accuracy in reporting and data tracking.
Work closely with marketing and design teams to understand campaign requirements.
Suggest improvements for optimization and campaign effectiveness.
Ensure all campaigns follow industry standards for deliverability, accessibility, and engagement.
Stay updated with the latest trends and technologies in email marketing.

5+ years of overall experience
At least 3–5 years in email marketing campaign development
Strong proficiency in HTML
Strong proficiency in CSS
Strong proficiency in SQL
Experience with email scripting languages such as AMPscript or Jinja
Expertise in responsive email design and hand-coding
Hands-on experience with Salesforce Marketing Cloud (SFMC), Klaviyo, Braze, Attentive, or other ESPs
Ability to manage multiple campaigns simultaneously
Strong collaboration and communication skills
Deep understanding of email deliverability, rendering, and performance optimization
Familiarity with email marketing best practices and industry trends
Strong time management and prioritization skills

Email Marketing Developer

Key skills