Deliver the GovernorHub marketing strategy in line with priorities set by the Senior Marketing Manager (Group Marketing)
Own the execution of campaigns, communications and activity that drive GovernorHub adoption and usage
Ensure GovernorHub marketing activity is timely, well-coordinated and clearly aligned to commercial goals
Own GovernorHub marketing channels, including email and in-product engagement
Plan and deliver GH member communications that support onboarding, engagement and retention
Plan and execute trust and TGP lead generation campaigns, including follow-up and nurture activity
Support sales, success and reseller teams with relevant communications, assets and insights
Track performance of GovernorHub marketing activity and report on results
Collaborate with customer teams to align activity with pipeline and retention priorities

2+ years experience delivering B2B marketing activity with clear ownership and accountability
Strong understanding of engagement, adoption and lead generation marketing
Proven ability to deliver high-quality campaigns and communications across multiple channels
Excellent organisational skills and attention to detail
Strong stakeholder management and collaboration skills
Confidence using data to track performance and inform improvements
Nice to have: Experience working with multi-academy trusts, governance audiences or resellers
Experience with Intercom or a similar platform
Familiarity with Hubspot or similar marketing automation system
Experience working closely with sales and customer success teams

Senior Marketing Executive

Key skills