Senior Manager, Content Marketing

Role Overview

• Lead the content marketing strategy across social media, webinars, virtual summits, video, web content, and key downloadable assets
• Build and manage a clear content roadmap aligned to business priorities, audience needs, and campaign plans
• Create content that supports brand awareness, audience engagement, demand generation, and customer growth across the buyer journey
• Lead the strategy and execution of webinar/demo programs, including topic planning, speaker coordination, promotion, and follow-up support
• Own the content strategy for virtual summits and flagship content experiences that build authority and deepen engagement
• Develop the video content strategy to support storytelling, product education, thought leadership, and brand visibility
• Guide web content strategy to improve clarity, discoverability, audience experience, and conversion
• Lead social media content strategy and execution to strengthen reach, engagement, and brand consistency
• Ensure content is adapted effectively for each channel while maintaining a clear and consistent Teaching Strategies voice
• Partner with Product Marketing to bring positioning, messaging, and value propositions to life through compelling content
• Partner with channel owners to align content to distribution, campaign needs, and performance goals
• Partner with Education, Research, Sales, and customer-facing teams to ensure content reflects educator needs, early childhood expertise, and real customer questions
• Own the editorial calendar and content planning process across major content streams
• Use performance insights to improve content quality, efficiency, and impact over time
• Manage content repurposing so priority content delivers value across multiple channels and formats
• Support reputation-related content across review platforms, social channels, and other public-facing touchpoints
• Lead and develop the supporting content manager and manage agencies, contractors, freelancers, and production partners as needed

Requirements

• 8–10+ years of experience in content marketing, digital content, brand content, or integrated marketing
• Experience leading multi-channel content strategy across social media, webinars, virtual events or summits, video, and web content
• Strong track record creating content that supports both brand growth and business outcomes
• Experience working in complex B2B environments with multi-stakeholder audiences and long buying cycles
• Education sector and/or EdTech experience strongly preferred, with familiarity across public school, Head Start, and private child care audiences a plus
• Strong experience partnering with Product Marketing, Demand Generation, Education, Sales, and Creative teams
• Strong writing, editing, and storytelling skills, with the ability to make complex ideas clear, relevant, and engaging
• Working knowledge of web content strategy, SEO, content UX, and performance measurement
• Strong project management and vendor management abilities
• Clear communicator who can bring structure, alignment, and direction across cross-functional teams
• Customer-centered leader who is practical, collaborative, and focused on impact

Benefits

• Competitive compensation package
• Employee Equity Appreciation Program
• Health and wellness insurance benefits
• 401k with employer match
• Flexible work environment
• Unlimited paid time off (which includes paid holidays and Winter Break)
• Paid parental leave
• Tuition assistance, professional development, and opportunities for career growth
• Best in class technology equipment for every employee
• Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field