Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
Develop scalable, derivative content frameworks that can be reused across channels and campaigns
Own and drive progress against a number of high-priority website content initiatives
Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
Optimize content for both traditional search engines and AI answer engines
Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
Deliver regular reporting and insights on content performance and growth opportunities
Improve and scale the use of AI tools in content workflows, including building templates and internal systems
Experiment with new content formats, including interactive experiences and rapid prototyping
Collaborate cross-functionally with product marketing, demand generation, and sales

4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
Strong understanding of SEO fundamentals and content strategy
Excellent writing and messaging skills, with the ability to simplify complex technical concepts
Highly data-driven, with experience in performance analysis and reporting
Strong cross-functional collaboration skills
Ability to operate in ambiguous environments and build from early-stage foundations
Coachable, resilient, and highly motivated to drive outcomes

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Growth Content Manager

Key skills