Own technical content strategy for Alpaca’s Trading API and related products, driving awareness and adoption
Write and edit educational and product-driven content such as tutorials, explainers, launch posts, feature spotlights, onboarding materials, case studies, newsletters, and technical thought leadership for algorithmic trading across stocks, options, and crypto
Identify content opportunities based on user needs, product priorities, and growth goals
Collaborate with product, engineering, and other internal leaders to turn technical updates into clear user-facing content
Translate complex concepts in trading infrastructure, market mechanics, and algorithmic strategy design into clear, technically accurate content for developers, retail traders, and algorithmic traders
Support go-to-market (GTM) efforts with launch messaging, website copy, and supporting content assets
Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution
Ensure technical content is accurate, relevant, and aligned with Alpaca’s brand and product positioning

3–5 years of experience in content marketing, content strategy, editorial, or a related role
Strong writing and editing skills with the ability to simplify technical or complex topics
Experience creating content for software, APIs, fintech, or other technical products
Ability to work cross-functionally with product, engineering, and marketing stakeholders
Comfortable operating in a fast-paced environment with a high degree of ownership
Strong judgment around audience, tone, and message clarity

Technical Content Marketing Manager

Key skills