About this role

Responsibility for visibility and performance in the areas of GEO targeting, SEO and product detail pages
Establish efficient AI-driven content and marketing processes
Develop data-driven customer journeys and conversion funnels
Optimize websites, landing pages and product detail pages
Ensure quality of all digital content, including concepting and approval of advertising copy
Analyze performance and derive optimizations
Establish AI workflows for research, copywriting and content optimization
Collaborate with Marketing and Product Management.

Solid experience in SEO/GEO targeting, content and conversion optimization
Data-driven working style and experience designing customer journeys and conversion funnels
Proficient with common SEO, web analytics and tracking tools
Strong editorial skills for audience-targeted, conversion-focused copy in German
Experienced in using AI tools
Ability to collaborate professionally with diverse stakeholders
Structured, independent working style and strong execution skills.

Marketing Manager – Online Marketing, SEO & Content

Key skills