Content Marketing Manager

UPSTACK is a leading full-service technology advisory firm transforming how businesses manage IT infrastructure. The Content Marketing Manager will own the content engine for demand generation campaigns, thought leadership, and brand presence, leveraging AI tools to enhance content production and engagement.

Responsibilities:

• Long-form articles, executive POVs, and ghostwritten thought leadership for target verticals
• Blog strategy and execution: drafting, managing approvals, publishing
• Case studies and client proof narratives (in partnership with cross-functional teams)
• Sales enablement collateral: one-pagers, campaign assets, leave-behinds
• LinkedIn content calendar: company page management, executive/advisor voice content, engagement cadence
• Amplification strategy for thought leadership and campaign content
• Email nurture sequences and campaign sends built and deployed in HubSpot
• Landing page copy and CTA optimization in collaboration with the Performance Marketing lead
• ICP-specific content tailored to personas
• Website copy updates and refreshes as messaging evolves
• SEO-informed content production in partnership with the Performance Marketing lead
• Pre- and post-event content, logistics support as needed
• Company announcements, press releases, and basic media hygiene
• Actively use AI tools (e.g., Claude, ChatGPT, Perplexity, etc.) to accelerate content production and ideation
• Bring forward ideas and implement workflows for how AI can improve content operations across the team
• Help establish UPSTACK's internal content AI playbook as the team matures

Requirements:

• 3–5+ years in B2B content marketing, ideally in technology, SaaS, or professional services
• Strong writer with range - you can move from a crisp LinkedIn post to a long-form whitepaper without losing the thread or the audience
• AI-forward by default - you are already using AI tools in your daily workflow, have a point of view on what works, and are excited to push further
• Comfortable in a build environment - there is no inherited playbook here; high ownership is expected and rewarded
• Organized, self-directed, and execution-focused - you can manage multiple content streams without dropping balls
• HubSpot: ability to build emails, landing pages, and manage lists without needing a developer (strongly preferred)
• SEMrush or Ahrefs: keyword research, content gap analysis, SEO performance tracking
• LinkedIn Campaign Manager: organic strategy and/or paid amplification experience
• Asana: Content calendar and project management
• Canva or Adobe Express: light design for social and campaign assets
• Gong or similar: familiarity with sales call intelligence to inform content strategy a plus
• Analytics: content performance measurement