Sales Development Representative, PPC Agency

Role Overview

• Create and nurture outbound leads
• Identify customer needs, fit, and readiness
• Maintain accurate lead status and notes in CRM
• Prioritize high-quality opportunities
• Conduct outreach via email, LinkedIn, and other channels
• Follow up with warm leads consistently
• Re-engage dormant prospects
• Maintain consistent outreach volume
• Schedule qualified meetings for the sales team
• Ensure smooth handoff to closers
• Provide context and notes for each meeting
• Track conversion from lead to meeting
• Maintain clean and organized CRM data
• Track outreach and engagement metrics
• Support pipeline reporting and updates
• Ensure consistent follow-up workflows

Requirements

• 2–5 years of experience in a sales or SDR role
• Strong communication and interpersonal skills
• Experience qualifying leads and booking meetings
• Ability to manage outreach volume consistently
• Familiarity with CRM systems (HubSpot, Asana, etc.)
• Strong English communication skills (written and verbal)
• Ability to work independently with minimal supervision

Nice-to-Haves

• B2B experience selling marketing or digital services
• Experience working within Attorney, Pool Builder, Home Service, or similar industry
• Familiarity with outbound sequencing tools
• Experience with LinkedIn prospecting
• Experience working with US-based teams
• Basic understanding of sales funnels and pipelines

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.