Growth Marketing Lead, Display

Role Overview

• Drive Full-Funnel Strategy: Develop and execute a world-class global paid social and digital strategy, bridging upper-funnel brand engagement with lower-funnel performance to exceed growth goals for Airbnb Experiences and Services.
• Leverage Cutting-Edge Tech & AI: Stay at the forefront of AI and ad technologies. Continuously evaluate, test, and integrate new AI-driven tools, bidding algorithms, and ad best practices to maximize campaign efficiency and scale.
• Execute Data-Driven Campaigns: Flawlessly execute highly technical, growth-focused campaigns, managing complex audience segmentation, dynamic creative testing, and sophisticated budget/bidding strategies.
• Influence & Align Stakeholders: Act as a strategic partner and deeply influence key stakeholders across Product, Engineering, Data Science, Analytics, Brand, and Creative to set and exceed aggressive growth targets.
• Optimize & Experiment: Maintain a rigorously analytical approach through continual optimization; utilize a strong background in experiment design (A/B and multivariate testing) and evaluation to exceed company goals.
• Collaborate on MarTech Innovation: Partner with technical and engineering teams to develop innovative features that optimize global media planning, including integrating with product teams to enhance merchandising capabilities.
• Own the channel end-to-end, managing tracking, measurement, attribution, optimization, and automation across both web and apps.
• Champion Creative Excellence: Lead end-to-end creative brief development and execution, collaborating closely with program management to ensure high-quality, high-performing creative assets.

Requirements

• 10+ years of relevant growth marketing experience, with deep expertise in Paid Social (Meta, TikTok, etc.)
• Highly Technical & Analytical: A data-savvy marketer with a strong knowledge of SQL, Excel (advanced functions), Facebook Ads Manager (or FMP), Google Ads, and modern attribution modeling.
• AI & Ad-Tech Pioneer: Deep understanding of the modern ad-tech ecosystem and a proven track record of leveraging AI tools and machine learning for campaign optimization, predictive modeling, and creative scaling.
• Masterful Stakeholder Management: Exceptional communication skills with a proven ability to clearly articulate business impact, influence senior leadership, and build alignment across both technical and non-technical internal teams.
• Data-Driven Growth Mindset: Proven results running high-volume, highly technical growth campaigns with a deep understanding of tracking, tooling, and rigorous experiment design and implementation.
• Project Management Pro: Strong project management skills, including the ability to manage multiple complex, cross-functional projects simultaneously.
• Experience working in global teams and collaborating effectively across multiple geographies and time zones.
• Experience working with strict brand guidelines and maintaining a high bar for creative quality while driving performance.
• Passion for all things Airbnb. Experience hosting on the site or participating in Airbnb Experiences is a huge plus.

Tech Stack

• SQL

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Remote work options
• Employee Travel Credits
• Bonus opportunities
• Flexible work arrangements