Growth Marketing Lead

Arbiter is seeking a Growth Marketing Lead to own the execution and performance of marketing programs that generate qualified pipeline. This hands-on role involves building and launching campaigns across various digital platforms while closely collaborating with sales and marketing leadership to support pipeline growth.

Responsibilities:

• Own the execution of marketing campaigns from concept through launch and optimization
• Build and manage campaigns across email, webinars, landing pages, and automation workflows
• Develop HubSpot workflows, segmentation, automation programs, and lead scoring models
• Monitor funnel performance including MQLs, SQLs, conversion rates, and pipeline contribution
• Identify areas of friction in the funnel and implement improvements to increase conversion

Requirements:

• 3–5 years in demand generation, lifecycle marketing, or marketing operations at a B2B or SaaS company
• Proven experience owning demand gen programs end to end, including reporting on pipeline impact (not just execution)
• Experience operating in a high-volume, fast-moving, short-sales-cycle environment
• Comfort being accountable for numbers, not just activity
• 2-3 years HubSpot experience (automation, segmentation, scoring, attribution, and reporting)
• Ability to juggle multiple campaigns simultaneously without losing speed or accuracy
• Strong analytical mindset who is comfortable owning MQL, SQL, and pipeline contribution metrics
• Self-starter who brings ideas, not just execution
• Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
• Have an internet connection that's adequate for their job, a minimum of 10Mbps down