Key skills
AnalyticsA/B Testing
About this role
Role Overview
- Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets
- Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights
- Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level
- Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps
- Own product growth strategy and align it with business goals
- Lead, mentor, and grow the creative and user acquisition teams
- Build scalable growth processes, experimentation frameworks, and OKR cycles
- Own budget allocation, scaling roadmap, and identification of new channels and markets
- Drive cross-functional alignment with product, marketing, and analytics
Requirements
- 4+ years of user acquisition or growth manager experience in a product company
- Having management experience or being ready to lead a team
- Proven track record of scaling Meta ads with a budget of $1M+
- Experience with subscription-based products targeting Tier 1 markets
- Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
- Builder mindset; comfortable scaling from scratch
- Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics
- Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance
- Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth
- English — upper-intermediate level or higher
Benefits
- Freedom to build. No micromanagement. No politics. No fluff
- Top-tier team. You’ll work with proven operators, product thinkers, and creatives
- Paid vacation + sick leave
- English courses
- Apple gear, because we don’t believe in slow laptops or slow ambition
- Company-paid lunches (because hungry brains don’t build great stuff)